| CAMRA - North Hampshire Branch |
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| This Page: |
CAMRA LocAle |
| Last Updated: |
January 2009 |
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LocAle
CAMRA LocAle is a new initiative that promotes pubs stocking locally brewed
real ale. The scheme builds on a growing consumer demand for quality local
produce and an increased awareness of 'green' issues. |
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| The CAMRA LocAle scheme was created in 2007 by CAMRA's Nottingham branch
which wanted to help support the tradition of brewing within Nottinghamshire,
following the demise of local brewer Hardys and Hansons. |
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Everyone benefits from local pubs stocking locally-brewed real ale...
- Public Houses as stocking local real ales can increase pub visits
- Consumers who enjoy greater beer choice and diversity
- Local brewers who gain from increased sales
- The local economy due to fewer 'beer miles' resulting in less road congestion and pollution
- Tourism due to an increased sense of local identity and pride - let's celebrate
what makes our locality different.
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| So What's in it for me? |
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| Stocking a local beer can enable you to differentiate yourself from other
local pubs, thereby gaining you new customers and increasing your beer
sales. Stocking locally brewed real ale will also give your business the
edge over supermarkets and off licences selling low-cost mass-market lagers. |
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What's involved - can anyone join? |
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| If you wish to benefit from participation in the CAMRA LocAle scheme in
North Hampshire you must agree to endeavour to ensure that at lease one
locally-brewed real ale is on sale at all times, i.e. a beer brewed within
a 30-mile radius as the crow flies. Only real ale can be promoted as CAMRA
LocAle. |
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| Joining the CAMRA LocAle initiative is free and accreditation is easy |
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More information for licensees about LocAle is available on the national
CAMRA website at www.camra.org.uk/locale. |
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---- LocAle leaflet for download (PDF):  |
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